PROJECT OVERVIEW
PROJECT OVERVIEW
CHALLENGE
Craft a collection of emails and web banners, spanning both seasonal and brand-centric themes, to captivate the consumer. Aim to evoke a sense of individuality, personality, and the distinct emotions associated with each season. These designs were meticulously developed well in advance, aligning with our strategic release schedules spanning weeks, months, and quarters.
SOLUTION
Designed vibrant layouts that prioritize contrast, color, and seasonal messaging. Implemented strategic positioning of elements like calls to action, shop locators, and customer service links, seamlessly integrating campaign-focused messaging to complement in-store marketing.
IMPACT
Launched campaigns to the current customer database, sending over 1 million emails per iteration. Achieved a sales surge of up to 35% per region through in-store purchases and a notable 38% increase per online store via e-commerce platforms.
PROCESS
DISCOVERY/ RESEARCH/ DESIGN/ TEST/ DEPLOY
SERVICES
PRODUCT PHOTOGRAPHY / PHOTOSHOP MANIPULATION & IMAGE COMPRESSION/ LAYOUT AND DESIGN/ QA TESTING