PROJECT OVERVIEW
PROJECT OVERVIEW
CHALLENGE
Design seasonal sign packages for all BBW stores throughout the United States. Utilize brand-appropriate imagery paired with compelling narratives, messaging, and a distinct design hierarchy. Establish specific sections within BBW stores and effectively showcase promotions.
SOLUTION
Every season is defined by standout products that encapsulate the essence of that time of the year. Collaborate with merchants to identify the essential products for the season and then create distinct in-store experiences for first, second, third, and timeless tier products, complete with updated branding for each. Simplify the discovery of the customer’s favorite candle or scent while seamlessly suggesting other products during their journey for the must-haves.
IMPACT
Retail outlets consistently achieve annual sales figures in the millions, with a growing trend year after year as customers return to enjoy their shopping experiences. In 2020, Bath & Body Works reported a notable increase in net sales, reaching 6.43 billion U.S. dollars, up from 5.36 billion U.S. dollars in the preceding year.
PROCESS
DISCOVERY/ RESEARCH/ DESIGN/ REVISION/ DESIGN/ TEST/ PRINT/ DISTRIBUTE
SERVICES
PRODUCT PHOTOGRAPHY / PHOTOSHOP MANIPULATION & IMAGE COMPRESSION/ LAYOUT AND DESIGN/ TYPOGRAPHY
HARRY SLATKIN, FLOOR SET AND BROCHURE
MOTHER’S DAY, FLOOR SET AND BROCHURE
FLOOR SETS (WINDOWS, TABLE SIGNS, PURCHASE DISPLAYS, CASH WRAP)
