OVERVIEW

CHALLENGE

Value Based Care is an idea that is gaining traction in the US because it takes the buying power of a consumer and puts it in the hands of the patient. To take the Value Based Care model and create a 360 marketing campaign to generate awareness around the concept.

SOLUTION

Develop a cohesive strategy around specific messaging to target multiple media channels aimed at the consumer. Campaign elements include; Websites, videos, posters, brochures,  social media, email blasts, sales one sheets.

PROCESS

DISCOVERY/ RESEARCH/ DESIGN/ TEST/ DEPLOY

SERVICES

PRODUCT PHOTOGRAPHY/ LAYOUT AND DESIGN/ QA TESTING/ VIDEO PRODUCTION AND EDITING/ BRANDING/ STRATEGY/ CUSTOMER JOURNEY MAPPING

IMPACT

Unprecedented access to Navajo Nation where by InXite was granted access to 47 different tribes. Resounding acclaim resulted at appearances in national conventions such as; Health Datapalooza, National Health Policy Conference and HIMSS Global Health Conference & Exhibition.

WEBSITE DESIGN & DEVELOPMENT

Corporate Website designed for all top level information, coordination and strategy.

VIDEO PRODUCTION & EDITING

No better way to get eyes on a project or idea than to use a video format for messaging. These videos speak to the advantages of value based care and using the InXite mobile application.

SOCIAL MEDIA CAMPAIGN

Utilized social media to spread awareness about InXite’s mobile application that is available for download at the Apple and Google Play stores. These ads were run on Instagram and Facebook platforms concurrently and in succession once a week for 24 weeks.

EMAIL CAMPAIGN

Implemented aggregated email lists to spread awareness about InXite’s mobile application and speak about how it fundamentally changes healthcare.

MARKETING MATERIALS (BROCHURE & ONE SHEETS)

Used to share new ideas on healthcare at conventions and trade shows. Great for generating new leads and generate buzz about value based care through word of mouth.

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POSTER SERIES

Posters to be showcased in doctor’s offices, hospitals, urgent care facilities, pharmacies, clinics and high schools to generate awareness about Value Based Care.