PROJECT OVERVIEW
PROJECT OVERVIEW
CHALLENGE
Design compelling direct mail, social media and Google Ads campaign showcasing innovative credit card offerings for consumers. Drive targeted traffic to dedicated landing pages detailing the unique features of each card.
SOLUTION
Design a tri-fold envelope featuring Discover Card branding and incorporate three distinct sales sheets. Employ brand-aligned photography, typography, and color, infusing creativity with dynamic shapes to ensure cohesive calls to action. For the digital campaign, maintain simplicity and direct messaging, while allowing the mail campaign to delve into more detailed information about the cards.
IMPACT
Over 10,000 sales pieces strategically distributed across targeted regions nationwide.
This initiative yielded a surge of 1,200 sign-ups for featured credit cards, translating into a potential net gain of 2.5 million dollars.
PROCESS
DISCOVERY/ RESEARCH/ DESIGN/ FINALIZE/ DEPLOY
SERVICES
STRATEGY/ LAYOUT AND DESIGN/ PRINT PRODUCTION/ DELIVERY
DIRECT MAILER & GOOGLE ADS
