OVERVIEW

CHALLENGE

Create a direct mail campaign and a Google Ads campaign focused around new types of credit cards available to the consumer. Direct them to proper landing page to outline the specifics of each card.

SOLUTION

Create a trifold envelope with Discover Card branding and insert three separate sales sheets. Utilize brand right photography, type and color with innovative use of dynamic shapes to create consistent calls to action.  On the digital campaign the messaging had to be simple and direct. The mail campaign could elaborate more on the cards.

PROCESS

DISCOVERY/ RESEARCH/ DESIGN/ FINALIZE/ DEPLOY

SERVICES

STRATEGY/ LAYOUT AND DESIGN/ PRINT PRODUCTION/ DELIVERY

IMPACT

– 10,000+ sales pieces distributed to focused areas across the nation.

– This effort resulted in an increase of 1,200 signups for featured credit cards resulting in a potential net gain of 2.5 million dollars.

DIRECT MAILER AND INSERTS

Social Media Animated Ads

Google Ads