Create a direct mail campaign and a Google Ads campaign focused around new types of credit cards available to the consumer. Direct them to proper landing page to outline the specifics of each card.
Create a trifold envelope with Discover Card branding and insert three separate sales sheets. Utilize brand right photography, type and color with innovative use of dynamic shapes to create consistent calls to action. On the digital campaign the messaging had to be simple and direct. The mail campaign could elaborate more on the cards.
DISCOVERY/ RESEARCH/ DESIGN/ FINALIZE/ DEPLOY
STRATEGY/ LAYOUT AND DESIGN/ PRINT PRODUCTION/ DELIVERY
– 10,000+ sales pieces distributed to focused areas across the nation.
– This effort resulted in an increase of 1,200 signups for featured credit cards resulting in a potential net gain of 2.5 million dollars.