2021 Fall Website Graphics
PROJECT OVERVIEW
PROJECT OVERVIEW
CHALLENGE
Conceptualize and craft visually compelling website banners and email campaigns tailored for Men’s and Women’s EXPRESS Jeans. Elevate the brand experience by infusing fresh perspectives into existing photography, creating dynamic designs that captivate and excite, ultimately driving engagement and anticipation for the upcoming 2021 denim line.
SOLUTION
Facilitated regular meetings on a daily, weekly, and monthly basis to meticulously assess conceptual ideas, design iterations, and finalized artwork, ensuring a comprehensive and iterative review process for optimal project development.
IMPACT
In the second quarter of 2021, net sales surged by an impressive 86%, reaching $458 million, a remarkable growth compared to the $246 million recorded in the same period of 2020. This substantial increase also outperformed the 2019 figure of $437 million, marking a 3% rise. Notably, these results surpassed the analyst consensus of $447.91 million. Additionally, consolidated comparable sales witnessed a significant 42% leap compared to 2020 and a solid 3% increase compared to 2019.
PROCESS
DISCOVERY/ RESEARCH/ DESIGN/ TEST/ DEPLOY
SERVICES
PRODUCT PHOTOGRAPHY / PHOTOSHOP MANIPULATION & IMAGE COMPRESSION/ LAYOUT AND DESIGN/ QA TESTING