PROJECT OVERVIEW
CHALLENGE:
Create marketing material to generate greater awareness about OhioHealth Believe In We Campaign. This included billboards, interanl communication through brochures, posters and one sheets. OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. 35,000 associates, physicians and volunteers, and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment and other health services spanning 47 Ohio counties. Create marketing material to generate greater awareness.
SOLUTION:
Target 10 of Ohio’s most populated cites starting with Columbus, Cincinnati and Cleveland. Occupy spaces near existing Ohio Health facilities both in view of freeways and highly populated areas for foot traffic.
IMPACT:
Billboard campaigns resulted in an estimated 10K impressions per region. These were strategically placed in cities throughout Ohio with 3 billboards running for 4 months each concurrently with the following 2 billboards each at 4 months consecutively for 1 year.
PROCESS:
DISCOVERY> RESEARCH> DESIGN> REVISION> PRESENT> FINALIZE
SERVICES:
CONCEPT AND EXECUTION/ LAYOUT AND DESIGN/ STRATEGY/ PRINT PRODUCTION
BILLBOARD CAMPAIGN
INTERNAL MARKETING MATERIALS
