PROJECT OVERVIEW

PROJECT OVERVIEW

CHALLENGE

Crafting an impactful and budget-conscious merchandising sales brochure tailored for distribution to prominent national footwear retailers such as Champs, Famous Footwear, Footlocker, and Journeys across the United States. Our goal is to seamlessly blend creative design with strategic cost-effectiveness, ensuring that the brochure not only captivates the attention of these major outlets but also aligns with your financial objectives. 

SOLUTION

Developing a visually compelling 10″×8″ sales brochure using a 4C process and 59 lb cover stock, strategically balancing design excellence with cost efficiency for printing and shipping. Upholding brand standards, we seamlessly integrate impactful imagery and influential messaging within an easily navigable format, ensuring an engaging and cohesive representation of your brand. This project, executed on a state-of-the-art digital press, involved a print run of 5,000 copies.

IMPACT

Through strategic graphic design initiatives, we successfully influenced over 1,000 stores nationwide to integrate the sale of Levi’s brand footwear. The impact was substantial, with sales figures skyrocketing by an impressive 300%, culminating in a remarkable revenue achievement of 25 million dollars for the year 2019. This case exemplifies our ability to not only enhance visual aesthetics but also drive tangible business results through effective and persuasive design solutions.

PROCESS

DISCOVERY> RESEARCH> DESIGN> PRINT> DELIVERY

SERVICES

PRODUCT PHOTOGRAPHY/ LAYOUT AND DESIGN/ PRINT PRODUCTION/ DISTRIBUTION

PRINTED BROCHURE